AI and Creativity: How Artificial Intelligence Is Transforming Marketing

Artificial Intelligence is not replacing creativity — it’s redefining it.
At Followers, we believe the difference in Latin America lies in combining technology with cultural insight, creativity with data, and strategy with human intuition.

This exclusive guide explores:

• How brands in LATAM can use AI to grow without losing authenticity.

• Key findings from Stanford’s AI Index Report 2025 showing how AI adoption boosts business productivity and closes skill gaps.

• Lessons from SXSW 2025 about AI’s role in creativity and storytelling.

• Practical ideas to make your marketing smarter, faster, and more relevant.