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Reelex: A Campaign that Redefines the Rules
After a year of intense and strategic work, we launched Reelex —a brand built on innovation, passion, and a bold vision for the future....
Martin Rodriguez Denegri
Sep 231 min read


ChinaJoy 2025: lo que vimos con Followers y por qué mirar tendencias afuera potencia las estrategias en LATAM
ChinaJoy es uno de los epicentros mundiales de gaming, entretenimiento digital y economía de creadores. Estar ahí —caminar los...
Antonella Sofia Mancini
Aug 143 min read


Followers & KRU Esports at WAW Expo: Our Strategic Activation in China’s Growing Gaming Scene
From May 3 to 5, our team had the honor of participating in the first edition of the Weibo Game and Animation Expo (WAW) at the China...
Martin Rodriguez Denegri
Jun 52 min read


From Hype to Heart: Why Community-Led Growth Wins in Esports, Crypto & Beyond
In today’s crowded digital landscape, cutting through the noise takes more than clever ads or slick product launches. It takes community...
Antonella Sofia Mancini
Jun 32 min read


Unlocking the Secrets of Cultivating Brand Loyalty with Personalized AI Strategies
“Loyalty is not bought. It’s earned—one personalized experience at a time.” — Followers In a world where consumers are flooded with...
Martin Rodriguez Denegri
Apr 232 min read


Go Global with Locals: How Followers Builds Brands Across Borders — With Feet on the Ground
In today’s global market, scaling your brand internationally isn’t just about expanding reach — it’s about building real, lasting...
Martin Rodriguez Denegri
Apr 172 min read


How AI Is Redefining Marketing — and Why It Matters
AI is no longer just a buzzword or a glimpse into the future. It’s here. It’s evolving daily. And it’s transforming the way brands...
Antonella Sofia Mancini
Apr 33 min read


Expand into New Markets with Followers’ AI-Powered Brand Strategies
In today’s fast-evolving global landscape, expanding into new markets isn’t just a growth strategy — it’s a survival imperative. But...
Martin Rodriguez Denegri
Mar 202 min read
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