Reelex: A Campaign that Redefines the Rules

After a year of intense and strategic work, we launched Reelex—a brand built on innovation, passion, and a bold vision for the future. But this wasn’t a traditional launch: from the very first teaser to the influencer activations and media push, every step was designed to spark curiosity, conversation, and genuine connection with the audience.

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A Two-Phase Campaign

The journey began with a teaser phase, crafted to intrigue and raise more questions than answers. That anticipation set the stage for the reveal: a fully integrated campaign powered by creators, digital advertising, and a fresh, daring storytelling approach.

100% AI-Generated Spots

One of the most striking milestones of this project was the production of the spots: created entirely with artificial intelligence, in collaboration with ALTO PIC.This bold move was not just a technical challenge—it also marked a turning point, showing how creativity and cutting-edge tools can merge to produce impactful results. #ArtificialIntelligence #AICreativity

Not Following Trends, But Setting Them

Reelex proves that marketing and audiovisual production are no longer what they used to be. The rules have changed, and those who dare to experiment with new technologies are shaping the future.The campaign is not only about launching a brand—it’s about demonstrating a new way to communicate, create, and connect.

What’s Next

This is only the beginning. Reelex will continue to grow with a clear commitment to innovation, limitless creativity, and technology as an ally.