Driving the Vision

Martín Rodríguez Denegri is a senior strategist in communication and digital marketing with over 20 years of experience across marketing, sports, media, and entertainment in Latin America. He has developed content and campaigns for AFA, Panini, Bayer, and Unilever, and led projects for top regional broadcasters like Telefe, Ecuavisa, and Canal Mega.

 

As founder of Followers, he has executed 100+ integrated campaigns across major sports media such as ESPN, TyC Sports, and Fox Sports. He also led the expansion of Superdry, Ricardo Arjona, Alejandro Sanz,  KRÜ Esports into China, and built strategic operations in Miami, Chile, Ecuador, Peru, Bolivia, and Uruguay.

Antonella Mancini is a strategic marketing and content leader with over a decade of experience across the sports, entertainment, and tech industries. She holds an MBA in Marketing & Communication and has led brand, media, and growth initiatives for organizations such as Tools for Humanity, Mundo Arjona, Alejandro Sanz, Superdry,  Roemmers, Patagonia,  Kru Esports, Gloria Trevi Universe, Be Smart Technology, Quantia, and co-founded Agency Followers.

 

A former IMG, she was also content lead and supervisor for CONMEBOL, and produced content for Olympic Broadcasting Services and Panam Sports. As a consultant for the International Esports Federation, she advised on operations and marketing strategy. Her work combines creativity, data, and AI to build high-impact, future-ready brand experiences.